What is a line sheet?

A line sheet is a marketing material that companies use to present their products to the retail stores and make an order. The last feature is crucial because the primary purpose of the line sheet is to sell. 

What is a line sheet?

In the past, PDF and printed line sheets were the only options, so an order form was usually included. Unless this presentation format is still popular and proves its effectiveness, some of the companies are shifting their marketing materials online. In the case of a digital line sheet, there is an ordering function that is already inbuilt in the file. Moreover, when there are any changes to the product information, the printed line sheets become outdated. 

From the retail buyer’s perspective, a line sheet is a document with all the essential information presented clearly. So, they can quickly and easily make a decision if the product is the right fit for their store. Additionally, some retail stores have a list of requirements of how the line sheet should look like. 

Long story short, every wholesale business uses a line sheet to present their products. This statement is true across almost all categories – apparel, jewelry, furniture, toys, etc.  

The Line Sheet Structure and Design 

A good line sheet has a well-organized structure. The main rule to the line sheet design is to make it absolutely clear. A line sheet is a reference guide for the buyer to find product details. 

So, the client can easily search for the information needed. The buyer should see the product range, how much it costs, and where to order it from the first sight.

 Line Sheet Design

Usually, a line sheet has a landscape layout. On the top edges, you can find contact details, such as company name, email address, phone number, website and street address, and company’s logo.

A line sheet is a few pages long. The shorter, the better. So, the products are placed on the page in a grid format (2×4, 4×4, etc.) with several lines of product details. These details usually include price, sizing, color options, and any other important information like that.

Plain background and high-quality images are two contributors to the professional-looking design of the line sheet. This is where a designer departs from lifestyle photography and focuses more on straight product shots.

As we have already mentioned, a good line sheet has an order form, and all the information needed to fill it out. 

Line Sheet Structure

A line sheet is also often customized for each client. So the “one size fits all” approach does not work in this case. Different retailers have different needs and expectations from suppliers and their products. 

The line sheet is an essential part of the sales process. So the B2B businesses put time and effort into using the best practices and strategies to create them.

What’s the difference: Line Sheet, Catalog, Lookbook?

A line sheet is sometimes referred to as a product catalog or even a lookbook. However, each of them is a separate and unique way to present products to the buyers. 

A lookbook is a visual guide to the brand. It is a compilation of fashion and lifestyle photographs of the product with minimum product information. Lookbooks are usually used in the B2C market. So, they are appealing to the emotional part of the clients. In a most common scenario, a lookbook will have one product per page layout with eye-catching font and colors. 


As you can see, a line sheet is opposite to the lookbook. First of all, it appeals to the buyer’s rational part with a clean design and structure. 

A catalog is in between a lookbook and a line sheet. A catalog often has several products per page, with appealing images and a limited amount of text. Usually, it includes product price, variances, and description. So, it is more information compared to a lookbook and less compared to a line sheet.


A line sheet contains pure facts about the products, while a catalog will discuss this fact in the advertising way. A catalog is also usually bigger compared to the line sheet in terms of the number of pages. This structure allows the companies to use a catalog for B2B and B2C markets. 

Line Sheet


A line sheet is an essential part of the wholesale business in any industry. This is why today, some software programs help businesses with this issue. Here is a list of some examples of what can be done with the help of the line sheet creation platform.

– Creating a PDF and digital version of a catalog alongside the linesheet. 

– Automation of product detail updates.

– Professional-looking templates and advanced design functions. 

– Online Ordering and Payment System embedded in the digital line sheet.

Catalog Machine presents all the features mentioned above. Click https://www.catalogmachine.com/line-sheet-template to check it out. 


Overcoming fundraising barriers

The importance of fundraising in the modern world can’t be overestimated. This practice is widely used by non-profit organizations or some governmental institutions, such as schools. However, it’s not easy to convince people to participate in it. Let’s see what could keep your potential donors away and how you could deal with these barriers with a straightforward move. 

The fear of fraud 

Donation is a sensitive question for some people. On the one hand, if you are sure that the money you spend will make a difference for the better, you will feel good about yourself. On the other hand, if you find out that other people used you for their purposes, you will feel fullish. This concept is tight to the idea of “self.” 

Self-concept is a way how someone thinks about, evaluates, or perceives themselves. People tend to feel good about themselves as far as they can. Because, when the self is heart is a psychologically painful process. This is why you will prefer to stay away from the experiences that could threaten your self. For example, the threaten of feeling foolish after donation. 

To overcome this barrier, a fundraising company should build trustful relationships with the clients. It’s easy to say and not that easy to achieve.

First of all, make the organization’s processes as transparent as possible, especially regarding the payment process. 

Secondly, give a tangible asset in return. It would be nice if the asset has an emotional connection with the purpose of the fundraising. For instance, you are collecting money for the orphans center. Send a picture to drawn by a child. It will cost you almost nothing, but the donor will feel great about himself. 

Thirdly, create a brochure that will include information about your goals and current achievements. The impression that other people have also participated in it gives the feeling of safety.  

There is someone else to help 

It’s called the Bystander Effect. The presence of others discourages the individual from intervening in an emergency. Moreover, the greater the number of bystanders, the less likely it is for any one of them to provide help to a person in distress.

If a person understands that you are asking for money from many people, he will be less likely to donate. 

To overcome this effect, you should make the message as personal as it can be. For example, if you target other organizations or public personas, create a catalog with the product that would be interesting specifically for them. For example, you are fundraising with a help bakery done by school parents. It appears that the major has noticed your school. Send him a catalog of pastries done according to his preferences. Ask him about it before and then offer something based on his answers. Such a personalized approach would be highly rewarded at the end of the day. 

In this case, you want to make the catalog production as automated and straightforward as possible. Catalog Machine may help you with that. You can create a PDF and online catalogs in minutes by using the 50+ beautiful templates, connection with external platforms, and many more. Click here to know more and to start creating a catalog. 

Online fundraising

Online fundraising is challenging all along the way. It’s not easy to get people to pay attention to you instead of the massive volume of other causes (and videos and games and news stories and pictures and messages) battling for their attention.

To overcome this barrier, you want to make an eye-catching fundraising catalog and share it on all possible platforms – your website, social media, has a separate page indexed by Google. 

We have already created a list of advice on catalog design, which you can find in our blog article “User Experience: Make your Catalog Appealing.” At the same time, if you decide to go online with the fundraising catalog, Catalog Machine will give you a chance to share the one all over the platforms fast and easy. You can inbuild a catalog to your website or even share it across your email list. 

Now you know what you can expect on your way to successful fundraising and how to manage these obstacles. The best solution is an integrated platform where you can display your products in an appealing way, share with people online, and collect payments from this catalog. 

 Start your fundraising catalog today with Catalog Machine!


How to design a catalog template?

How to save your energy, time, and money?

How to create appealing templates?

How to use and customize pre-designed templates?

Keep reading to find the answer! 

How to save energy, time, and money when creating a product catalog?

Using the templates! They are a helpful marketing tool, used among different industries and business types. 

Firstly, templates help to present information in an appealing way. Black text on the white background with the image behind stayed far in the past.

Today you need something bright, outstanding, and remarkable. Unless you are a professional designer, it may be hard to achieve. So, templates are here for you to keep you up to date design. 

Secondly, a professional-looking digital catalog will help you to achieve better SEO results. As you know, the first impression is the most important one. Transferring this to the digital world, the better the first impression the more time a client will spend at your digital catalog. 

Apparel Industry Template

Besides that, you will receive a lower bounce rate. So, the catalog will receive more credibility from Google, while you will achieve more potential customers.

Thirdly, templates are a crucial customer communication tool. This argument is like the previous one, but now we are looking from the customers’ perspectives. A well-organized design helps to improve customer satisfaction. For example, you can customize the product catalog for each client in a few clicks if you are using templates. 

Last but not least. Design templates save marketing managers or business owners the energy it takes to recreate the same design time and time again.

Jewelry Industry Template

To stay unique, create your own templates. Make them easy to maintain and update. That will help you to achieve the best result with the least costs. 

How to create appealing templates?

Here you will find the list of tips on how to build an eye-catching template for the product catalog. We have created this list to help you make the most of product catalogs for your business. 

Beauty Industry Template

Stay flexible. 

In case if you want to add/delete information in the future, the template should be modular. So, you can easily adjust I, rather than create a whole new one. The trick is, the simpler your design is, the easier it can be modified. 

Be clear.

Reach out to the audience is your main goal. Be sure your information is presented in a clear and easy way. No one will spend hours with your product catalog, no matter how appealing the design is. 

Keep the hierarchy. 

One of the ways to present the information clearly is to practicing proper hierarchy. You can play around with geometrical shapes and icons to achieve it. 

Make it colorful. 

But not too much. Designers recommend staying within 4 main colors. At the same time, culture impacts how people react to different colors. So, keep in mind your customers’ background. 

Use bright colors to highlight information only where it is necessary.

Do contrast. 

Add some dark colors. You can even make a dark background. Together with white font and minimalistic design, it will look stylish and sophisticated.

Be minimalistic.

We would recommend you to use 2 different fonts. One may be for the main text, while the second one for the titles or the catalog name. It’s always better to experiment with different styles of the same font (bold, italic, etc.)

Don’t go all in. 

Playing with fonts, colors, shapes, and icons may be fun. But don’t use everything at once. In this case, your template may start looking overwhelmed. 

Select a 2-column layout.

It will make your catalog look structured and organized. The 2-column template creates a satisfying sense of rhythm in the design.

Moreover, put your image to the left and text to the right. It has been scientifically proven that this combination is the most effective. Because the more creative part of the brain will focus on the picture, while rational one – on the information. 

Become efficient.

Creating a template for the whole catalog at once may be too overwhelming. The solution is to create a template for each product and share it with the whole product database. This template should include all product fields common for the products (ex. material, size, etc.) and design (fonts, color, product fields allocation). Click here to know more about a single product template.  

Be up-to-date.

With the help of automation. Your catalog can be updated every time you change your product database. Imagine how much time you will save! Read more about how you can automate catalog management with Catalog Machine here. You can also connect the catalog creation process with external platforms with help of Zapier

Use diversity.

Use different types of product presentation. For example, include a price list in your lookbook. So, the client can easily manage through the list of products. This section should still be consistent with the rest of the catalog in terms of fonts, main colors, and style.

Home Industry Template

Now you know how to design your professional-looking template. All you need to do is to sign up http://catalogmachine.com/ Upload your product database. And you are free to create any template you want. 

How to use and customize pre-designed templates?

If you are still not sure, that you are ready to build your own template, there are lots of predefined and customizable options. 

Catalog Machine has created a bunch of templates for different industries and purposes. Click https://www.catalogmachine.com/templates to select the one that suits you the most.

Parts Industry Template

All our templates are fully customizable. So, if you want to change the color, font, or add a new field, you can easily do it. 

We would recommend you keep the design setting of the templates and simply add more information. 


Is the Brochure still that effective in marketing?

Compare to other marketing materials, brochures are used in a printed format more often. You will find here the answer to the question above. If a brochure is still an effective tool for business success during the era of digitalization?

The marketing brochure…

… is an informative marketing document that is usually used for advertising purposes. A brochure contains information about the company and its products or services. We use them to target new customers or inform the existing audience about the updates.
A brochure has 3 formats, based on the fold type: single fold; bi-fold; tri-fold (also known as a pamphlet). A tri-fold type is also differing in its purpose and style. Its aim is rather informative than selling. Plus, it is usually a single page document.  

Why would you need a brochure?

  • Inform about the recent updates
  • Attract new clients
  • Promote products and/or services
  • Increase customers trust and loyalty
  • Decrease marketing costs
As we already mentioned in most of the cases, the brochure has an ‘old-fashioned’ printed format. Many modern businesses mistakenly claim their ineffectiveness in today’s digital world. Yet, traditional marketing techniques, like brochures, are not going anywhere.
“Direct mail is more action-oriented than digital media. Because its physical format stimulates the underlying mental processes that guide consumer behavior.”
At the end of the day, they have proved the hypothesis. These findings suggest that physical media is better. They close the marketing-sales loop or the gap between interaction and action faster.

Marketing brochures and Small Businesses

Using marketing brochures is important and useful for small businesses. Here is a list of the reasons that will prove this statement.
With the marketing brochures, you can meet various business needs.
Inform and entertain your customers. You can give a brochure to your customers when they are waiting for the service. In this case, you would better include different product information there. Retail stores with high customer traffic often have brochures at the front of the store.
Increase brand awareness. To attract new customers you can hand a brochure to people at the public event.
Use in combination with a media kit or promotional giveaway. Adding a brochure to a tangible item like a skirt may attract more attention to it.  
With the marketing brochures, you can decrease marketing expenses. Surprised? It is because they have low prime cost and prove its effectiveness. So, you will have a higher return on investment and profit at the end of the days.
A single brochure may cost as little as $1. But, as you are going to order mass-production of them, the cost will decrease. Usually, the cost will also vary based on the size and paper type, that small business owner chooses.
You can be more time and process efficient.
This issue was already mentioned in this article. Every business, despite its size, is a combination of various processes, that are taking place almost at the same time. For example, do you want to build a successful business? You should develop a product, build relations with customers, do financing and accounting, etc.
A brochure covers most of the marketing needs. So you can stop focusing your attention there.
A brochure is a good way to start your marketing campaign.
As it covers most of the marketing goals. Plus, it is a safe choice for small businesses.
Moreover, unless a brochure has a printed format in most of the cases, there is no restriction to post it online. If you create it with Catalog Machine there won’t be a need to do the same job twice. You can create one high-quality copy and publish it online or download a PDF file for further printing.
Going online can be also a little bit tricky. If you are a business that already has a website or has already established a digital presence, you can add your brochure there.
Yet, if you have just started there is no need to dive into this complex digital word right away. The only thing that you should do, if you are using the Catalog Machine platform, is to make your brochure public, so Google starts ranking it.

How to make a professional-looking brochure?

Here are some tips on how to make your brochure the most attractive for your customers.
Firstly, define the clients’ objectives. Why would your customer need a brochure? Or why would he/she want to open it?
Answering this question, you will know what information to include and how to do it. Remember, the brochure is usually small in size. So, don’t overwhelm it with unnecessary for your client information.
Secondly, be super clear. Sometimes simplicity is the best way to attract customers’ attention—especially today when the ads are almost attacking people every minute. Make a clear statement on the cover, instead of cliched images. Unless you should think hard to include the information that your customers want to see.
Brochure design should also be created with the customer’s needs in mind. If you are targeting B2B, think about what will fit into their business model. For a new product announcement, you want something stylish and bright. For a startup, something innovative and cost-efficient.
Lastly, you should know where you want to go. In other words, what do you want your customers to do after looking through. Put the desired action into the sentence and be sure they have everything to do it. For example, you want the customers to call you. There should be a “Call us” sentence with a phone number. Moreover, they should be bold out and allocated the easiest for the reader way. No one will waist more than 15 sec searching for your contact information.
Now you know that even today, a brochure is an effective marketing tool. It will benefit your business by reaching out to new customers, increasing brand awareness and ROI (return on investment).
Moreover, you can save money with the Catalog Machine brochure maker. There is no need to hire a designer. You can create everything by yourself. Use and customize our eye-catching and professionally designed brochure templates.
Create your brochure fast and easy now! Click here to start

Price List: A guide for creation online

Create beautiful Price Lists that compliment your business and increase sales. Nowadays, a price list is one of the essential tools to present your products in the marketplace. This is why to achieve the best results; you need to consider the following points.

1. The purpose of the Price List

Here we are talking about both your target audience and the business itself.

A price list could be distributed among the existing and potential clients. If it is a client-oriented, you need to present only the information relevant to them. In addition, whenever you are sharing a price list to a new client, it must be engaging enough to stand out among the competitors.

In addition, the characteristics of the target audience will have an impact. For example, the demographic aspect influences the currency and a language.

Except for marketing purposes, a list has an internal to the business value. It can be used as an operational organization’s document to track changes in the prices and stock of the products. If this is your case, you may want to include as much information to the document as possible to track changes in the future and prepare reports. As well as, it transmits the information about the product to the company’s various departments, agents, and suppliers.

Price List: target clients or use for the internal business processes

2. Is the Price List going to be digital or printed?

Both options have the right to live and be profitable.

Digital: As well as most of the digital world, it is about efficiency.

Firstly, the digital price list has lower production costs. Especially when you realize that the price list’s core characteristic is a possibility of constant changes. So, there is no way you can create one list for a long period of time.

Secondly, it is easier to share among the wider target audience. You can present a digital price list on your website or even Social Media pages.

Summing up, you will interact with more potential clients and save money at the same time.

Printed: Selecting this option, you are playing the long game. The printed price list will cost you more and is harder to manage. However, it is a proven way to establish good customer relationships that improve the probability of final negotiation. Why? A printed version will always be more user-friendly and shows a personal approach to each client. Who does not like to be valued?

Price List: print or keep digital?

Design and structure

Creating a price list, you should keep in mind these key elements that need to be included.

  1. Size and content. A good price list is always a balance between all the possibly relevant information and the amount of data your client can handle easily.
  2. The design should stay comparatively simple. It might be a good idea to use your 2 main brand colors at it.
  3. Cover and back cover pages. As well as, one introduction page about your business and products.
  4. Contact information. Phone number/website/Social Media.
  5. Sorted products. You may divide your products by collections and organize them in alphabetical order.
  6. Order form. Give your customer a chance to order something right away.

Price list design elements

Catalog Machine is a platform that will help you to meet all the requirements above. Our easy-to-use design editor is packed with lots of resources and can allow you to print and share your price list in minutes.

Start creating today at https://www.catalogmachine.com/price-list-template.


How to make a jewelry lookbook?

Every top seller in the jewelry industry knows the importance of a lookbook for the business.  Learn tricks from these successful jewelry sellers to compete with them online. Read this article carefully to find your way to victory. 

Why would you need a lookbook in the jewelry industry?

A lookbook is a trend of the last few years. It also seems to lasts for a long time from now. There should be some good reasons for that. We have defined the top 3 reasons why a lookbook benefits a business if you are in the jewelry industry.

1. Jewelry sales shifts online

According to online jewelry sales statistics, the jewels e-commerce business grew by 14.2% in 2018. In 2019, more than 29 million people purchased jewelry online daily. In 2020, COVID 19 revolutionize the jewelry market by forcing most companies to shift sales online. As well as rethink their digital strategy. For example, the Courbet jeweler has decided to invest part of its capital in enriching the platform with functionalities based on 3D video and augmented reality. From now on, it will be possible to choose a ring in conditions similar to those of a physical store (LUXUS, 2020).

However, most of the companies in the industry do not accumulate that much capital to copy the Courbet strategy of dealing with crises. In this case, creating a digital version of a catalog allows the business to reach out to customers and don’t spend millions of dollars on R&D and innovation.

In addition to environmental forces, the power of buyers also encourages online sales. Millennials and Generation Z wield around $200 billion in buying power. At the same time, 67% of Millennials prefer to shop online, and 73% of Gen Zers shop online. By connecting the dots, you can see how attractive this niche at the market has become. 

2. The is always an emotional connection with a brand or/and a piece of jewelry 

… especially if we are talking about expensive jewelry. R. Bates (2020) came up with 9 psychological reasons why people buy diamond jewelry: I’m worth it; let’s celebrate; I did it; I want something exceptional; reflecting the qualities of a diamond; making the write impression; the promise of a diamond; redemption; purely a gift. We are not going to discuss each of them separately, but let’s sum it up. Usually, people are buying expensive jewelry as a gift for someone to show the importance of the person by the high price. Or to themselves as a reward or a method to underline their status in society. 

Why would you need to know that? To create a brand identity. It has to meet the main reasons for the purchase. For example, despite the broad product line Tiffany always associates with the engagement rings; Rolex is a way to show who is a boss here, and Pandora is about traveling and collecting memories. Every successful brand has a clear and distinctive story behind it. So, the first thing you should do is to come up with the story, whereas the lookbook will help to tell the story to your buyers. 

To achieve it, all the professional lookbooks and catalogs makers advise presenting a product on a person and within a context. For example, a golden diamond necklace on a white background says nothing. But if you put this necklace on the grandma’s neck and imagine a grandpa hugging her, you will see that this necklace is a symbol of life-long love. So, would you prefer to spend $1000 on a chain or the never-ending love?

3.  Jewelry is a fluid industry 

You want to stay up-to-date and engage your customers by updating the product range almost every season. It’s all up to you how to provide a supply, but a lookbook is a point where the supply and demand are crossing each other. So, what do you want to do is to present your latest collection as fast as possible, and a digital catalog is the best way to do it. 

First of all, updating the digital catalog is a lot faster than transporting a new collection to the store, reorganizing other products, and do the documents connected with this action. With a digital lookbook, it’s a matter of a few hours. If you decide to save your time, keep in mind that with Catalog Machine, you can not only update your lookbook with a few clicks but also start receiving orders and payments right from the catalogs. 

Secondly, going online is the best way to reach out to thousands of people at once. Selling from the store, you limit the target audience with a location factor. Whereas, if you can manage cross-country or even international shipping, you will pop it up in times.

Now you see the importance of the lookbook for the jewelry industry and maybe even want to create one for yourself. What should you know to succeed?  

What is the trick? 

The main focus of each lookbook is a photo. We would recommend you hire a professional photographer to be sure of the quality of the image. But what if you don’t have free money for that or want to create everything by yourself? We have created a list of rules; you should keep in mind to create a professional-looking photo of the product

  1. Product positioning – no matter who or what is at the picture, the product that you are selling should be the first that your clients see. You can use bluer everything else around to make it stand out, put it at the center of the picture, or brighten it up a little bit. 
  2. Be careful with the lights – if you are shooting indoors, set up your white background “studio” with a window to either the left or right and a white reflector of some sort on the opposite side. You want to light your product evenly and without shadows.  
  3. Never use zoom unless you have a professional camera – it will bluer the image. Come as close as it is needed. 
  4. Keep your camera clean – even a little bit of dust at the lens could spoil the image. 
  5. Don’t use a flash – unless it is removable. Remember, to strait light at the ‘face’ of the product. 
  6. Don’t move the camera – use any kind of camera holders. Everything is better than hands.
  7. Edit the image after – you can find plenty of paid or free courses on the Internet on how to improve the photo.

Summing up, to be able to compete in the jewelry market, you want to create your lookbook. Go to https://www.catalogmachine.com/ to start improving your business!

10 Tips: How to make a fashion lookbook

A lookbook is a must-have for the fashion industry! It helps with creating brand awareness, building brand loyalty among the customers, and increasing sales. We’ve come up with the top 10 tips for you on how to make a selling lookbook!   

Tip #1 Simple design

The product is a star of the show! So, be sure that customers’ attention is not distracted by the background. Using white color, you can’t go wrong. Not sure about the design? No worries! We have templates created for you. In addition, the simple design means one product per page. 

Tip #2 Professional looking images

No matter how much effort you are putting into the lookbook, it won’t look great until you have professional-looking images. What does it mean? First of all, good quality. Higher a photographer or improve your photo skills. Secondly, use a photo as a chance to show how the product can be used. Are you selling sports clothing? A photo of a happy person playing softball and wearing your T-shirt is the best what you can do. Remember, a good brand is not selling products; it is selling a lifestyle. 

Tip #3 Consistency 

Pick up 2 main colors and 3 supporting shades. Same with fonts. 2 is max. Play around with bold or italic options, but don’t go with too many different fonts.  

 Tip #4 Top sellers

Create a section with the top 10 most buying products. Customers enjoy lists because they are easy to process and fun to look at. The tricky part here includes the products you want to sell. It may not be the true top sellers at the beginning. But trust me, they will become after this move. 

Tip #5 Buy buttons

Be sure there is a buy button right near the product. Remember, the easier the way is from seeing to paying, the more likely your customers will go through it. In most cases, buying cloth is rather emotional than a rational decision. However, the emotions are usually not last long enough to come back to the lookbook again.

Tip #6 Sell a “look”

The lookbook is about inspiring and educating your customers. So, if a model wears a blouse and a skirt, make your customers able to buy both of them. It solves the problem, “I love that skirt, but I have nothing to wear it with.” Greater experience for your customers, higher sales for you. 

Tip #7 Contact information 

Place the phone number or at least an email at a footer or a header of each page. It makes the impression that you are happy to talk to your customers, have nothing to hide, and are reliable. Besides, it will decrease see-buy time, the importance of which we’ve already covered.    

Tip #8 Must-have elements

There is a list of must-have components for each lookbook:

  • Cover page
  • Engaging photos
  • Product description (fabric, size, color, think what is relevant to your customers, but don’t overwhelm it with unnecessary info)
  • Buy buttons 
  • Social media share option
  • Contact information
Tip #9 Watch with your customer’s eyes

It does not matter if you like the lookbook, it does matter if your customers do! So, after finishing the lookbook creation, try to stand into your client’s shoes and see how it looks like from their perspective. You can even show it to some of your clients or people who are presenting your target group and ask their opinion. 

Tip #10 Stay up-to-date

Usually, apparel lookbooks are created every season. However, it’s not enough, because you don’t want to present any item that is out of stock. You can automate your lookbook production with Catalog Machine, so you will save your time and money as well as meet your customers’ expectations.  

Click here to create the lookbook of your dream! 


Benefit Your Business: Fashion and Supply industries

The online product catalog will benefit any businesses – increase sales and customer engagement. The professionally made catalog provides up-to-date product information in a beautiful format. You can present products your way and reach customers anywhere – online, by email, or in social media.

Each industry has specific expectations for the catalog. This post focuses on creating catalogs for Fashion and Parts/Supply industries.

Fashion Industry

Melita Vienazindiene & Ramune Čiarniene in 2014 figured out 10 main characteristics of the fashion industry.

Some of them, such as globalization, low predictability, and velocity, are the result of the modern world changes. They characterize most industries today. Volume in the fashion industry is also not that high if we compare it with parts or food industry. So we would focus on the other 6 characteristics. 

Pay your attention to…

Variety.  In the fashion industry, a variety of products is provoked by differences in sizes and colors of the same product (apparel industry). It can also be the difference in the materials (jewelry industry). Usually, the storage place is limited. It doesn’t matter if it’s a store or pages of the catalog. For sure, you can manipulate several pages a way easier than square meters at the store. 

High impulse purchasing. Working in the fashion industry, you know how important to present your products in an attractive looking way. So people would want to buy it the second they see it. Using a catalog, you can easily manipulate the appearance and build your image. Moreover, today more and more people prefer shopping online. Meet this client’s expectation and enable them to order and even pay for the purchase right from the catalog with Catalog Machine new feature.

High volatility. Lead time. Short lifecycles. Seasonality. All of these characteristics of the fashion industry challenges you in terms of time. You always have to update the information about the existing products, show new collections, and remove old ones.

To solve it easily, you might want to think about the platform that would update your product information at the catalog automatically. Even a designer is not an option. Because it usually takes them long enough to update the catalog. Plus, a designer’s work is expensive. Good news, Catalog Machine can do it for you. Once you add the product and define the fields to present, all the information that changed at the database will be updated at your catalog right away. 

Parts/Supply Industry

The main distinctive characteristic of the parts industry is a high volume of products to present. So you can hardly place all of them at the store. It makes even more sense if you work as a retailer at B2B market. Your client will buy a more significant volume of products. And want to know all the information before the purchase as it is a business decision. 

In this case, a catalog can present not only photos of the parts, but also all relevant information your client wants to know. So you can easily meet clients’ expectations without spending hours on discussions.  

Other characteristics were mentioned by Elisa Shoenberger  in 2018 – productivity, quality control, good design, and cost-effectiveness. Having a catalog can benefit you at most of them. Except for good design and quality control, as they are connected with the product manufacturing process.

Productivity. Balancing efficiency with productivity translates to profit. Automated catalog creation is helpful in terms of saving time. You can add as many products to the catalog as you want, edit the information, and even receive the orders right from the catalog. All of these features help manufactures to increase productivity. 

The important part here is that we are talking about automated catalog creation, not the designer’s work. Because working with one will turn into a high invoice and will take some time. At the same time, a good catalog equals to a good marketing campaign. As your customers get familiar with the company and products, you are offering. So, how will you save money? No designer and lower marketing expenses.  

Summing up

The creation of a catalog can benefit different industries because of flexibility. You can manipulate the information that is included, use it as a marketing campaign or internal company’s documentation, easily update and include product database. So, hurry up to start meeting your industry challenges with Catalog Machine!

What Should You Do Before Starting the Catalog?

Catalog creating is a global trend in 2020. Many worldwide brands and retailers use online and printed catalogs to increase sales. Among these brands, you might know Nordstorm, Patagonia, and Amazon. Let’s have a look into statistical proof of how the use of catalogs improves the company’s performance.

In February 2020, Jonatan Zhang published the result of the US-based jewelry and luxury watches retail study. His findings are impressive! A company that sends catalogs to their clients experienced 49% lift in sales, and 125% lift in inquiries compare to those who did not. 

Do you think it’s a power of email marketing? Wrong. Those who used emails only increased sales by 28% and lift inquiries by 77% percent. You see that the catalog makes a huge difference. Let’s find out why. 

More than 75% of the company’s revenue comes from repeat purchases. So, once a person buys something, he or she agrees on receiving information about the existing promotion. The companies used that email list to share the digital catalog, which is a great way to enhance repeat purchases.

For sure, not every catalog will lead to that outstanding result. Today we will discuss what you have to keep in mind before starting a catalog to reach your goal.

1. What is your goal?

You have probably read different articles that are talking about how important it is to define your goal at the very beginning. Since a catalog is usually a part of the broader marketing campaign, this rule works here as well. 

Are you going to target new customers, or you want to concentrate on repeat purchases? 

Do you want to increase customer loyalty, or is nothing better than a simple increase in sales? 

Do you want your clients’ orders right from the catalog, go to your website, or come to a store? 

Finding answers to these questions, you will form an idea on how to present products, which structure of the catalog should be, and which information included is better to be included.

2. How old is your client?

A couple of months back, I was talking to one of the Catalog Machine clients. He told me that they are interested in the PDF version of the catalog because their clients are mostly older people who prefer to ‘have something in their hands.’ 

It’s not the only outcome you may retrieve out of knowing how old your target audience is. It’s actually a specific field in marketing called generational. Because people from different generations are making buying decisions also differently. 

Baby Boomers:  They are the most loyal customers you can find on the market. Once baby boomer bought something from you a couple of times, be sure he is going to be your customer for long years. So, no need to concentrate on brand loyalty when you create a catalog for them. This generation also likes different kinds of promotions: cashback, upsale, etc. So, be sure you will mention free shipping and mark the lowest prices on the pages of your catalog. 

Generation X: Send your catalog via email.  According to InnoMedia, NuStats, and Vertis, 86% of this generation brings in the mail every day, and 68% have used coupons they received in the mail. They are also very busy. Today the typical representative of generation X is around 40. He/she is working, paying bills, and caring about children. You can imagine how busy they are. So, be sure you include only necessary information in your catalog and be clear with your call to action. 

Millennials: If you want to reach out millennials, go online, preferably on Social Media. Share your catalog on Facebook, Twitter, Instagram, and be sure you will receive a response. Millennials also appreciate other people’s opinions. It would be nice to include a testimonials section to the catalog or use opinion leaders to promote it. 

Generation Z: These young people care about the world. Mention how socially and environmentally responsible your company is to gain their trust. Millennials are skeptical about old-fashion advertising techniques. So, you should make your offer personalized. To do this, segment them and create a catalog for each of the segments.

3. What do your stakeholders think? 

Before sending your catalog to the target audience, share it with your stakeholders. Ask what does your team members, investors, merchandisers, and in-store experts think. First of all, you will receive valuable feedback. There is always something you might oversee. Secondly, you will show that you value their opinion. A good and loyal team is the core of your business.

4. What is your budget?

The catalog created by a designer, especially for you, is probably the best. At least when we are talking about visually appealing. However, a good designer asks for a good salary. Moreover, you will need a new catalog every time you come up with a new collection. You also don’t want to present products that are out of stock.

On the other hand, preparing that kind of catalog takes lots of time.  Due to one of our clients, their designer was not fast enough to update the catalog every time they received new products.

The excellent option here is the combination of the catalog creating software, such as Catalog Machine, with more professional editing tools, such as InDesign or Photoshop. 

All of the points are necessary for catalog success. So, take a minute and think about your answers to these questions. And after this, create your account at Catalog Machine and start the catalog that will work!

User Experience: Make your Catalog Appealing


Catalog marketing is worth all the investment when you can excite and engage your audience. Today we are going to tell you in detail how to make your catalog looks unique, which information should be included and how to present your products most attractively.

1. Your Story is Your Advantage

Thousands of catalogs are circling the online and offline spaces. Your main goal is to stand out. Good news, it’s not that complicated as you might imagine. Most of the existing catalogs look similar and are nothing but the compilation of the products’ information.

The first thing you should do is to start thinking about your catalog as a way to tell your story. All people love stories because a good story involves an emotional connection. Use it to create brand loyalty among the customers. A catalog should be an extension of your brand and should support whatever messages you stand for.

What part of the catalog is mostly responsible for that? Every single one! Every photo and every product description is a chance to transform your values and ideas to the target audience.

Looking through hundreds of catalogs of our clients, we also want to admit the usefulness of the introduction page. This is exactly the place where you can mention what you stand for or shortly describe the history of your company. It works well, especially if you are presenting a family business. Use this as a chance to invite a customer to your world!

2. Keep Your Customers in Mind


Talking about your business, don’t forget who is going to read it. No matter how great your values are, if they contradict your customers’ values, no one will be your client. For example, you are selling wooden furniture, and you don’t want to mention deforestation even briefly. However, a point about eco-products in your life will work out well.

Your customers want to read only what they really care about. How will your product impact their lives? Which problems will they solve with their help? The answer should be included in your product description. Remember, people are buying fridges not to keep their meals cold, but prolonging the time before expiration.

3. The Power of the First Impression

It’s a matter of a few seconds, whether your customers are going to like your catalog or not. That is why you should think carefully about your cover page. It’s the first thing your customers will see.

Cover Page


How to make a good cover page?

The cover must be aesthetically appealing. Think about everything, colors, fonts, images. Here are a couple of tips from the Catalog Machine designer.

Use Adobe Color to find great color matches. All you need to do is to type in the name of the color you are interested in, look through the proposed colors combination, and select the one that suits you the best. After that, click on the selected palette and copy HEX (ex. #010D00)number of the color. Paste the number into the Catalog Machine color selector.

You have multiple font options at Catalog Machine with different styles. All of them look good, so we would recommend selecting from the offered base to stay safe. If you want to be creative, you can find more fonts at Google Fonts, create an image from the text and insert the image to your cover page.

Be sure you include your logo on the cover page. If you are in B2B (business-to-business) and prepare the catalog for one or a couple of specific clients, insert their logos into the cover page as well. This will make your catalog more personalized, and your customer will appreciate such an individualistic approach.

The content you include to the cover page also matters. Depending on the category, an offer or hook can pique interest, or create a sense of urgency.

Structure your content

Other than the cover page, your catalog should be structured well. Remember that larger catalogs should have a table of contents, folios, or tabs.

We would also strongly recommend you to leave enough white space. Even if you have hundreds of products, don’t put 16 of them on 1 page. It looks a little bit messy and hard to concentrate. The optimate number of products per page for the companies with a huge product base is 9 (3×3 grid).

If you have a lower number of products, the best option for you is to have 1 or 2 items stand out on the page, whereas all other elements as the lending support.


Be consistent with the fonts and colors. Select 2 main and 3 supporting colors. The shades also count as different colors. Whereas #0C19CC and #0D18B2 are both dark blue, they look slightly different, so we count them as 2 separate colors.

Same with the font. Use Bold or Italic style to stand out a piece of information, but don’t mix different fonts. Check the fonts of your footer and header. People usually forget about them and leave them with predefined settings.

4. Photos

It’s probably one of the most important parts of each catalog. Why? Images are helpful in two main aspects. They contribute to building brand identity and make navigation through the catalog easier. That is why the best catalogs are highly visual.

Here is some advice on how to make your product images look nice.

Make sure about the lighting and resolution for printing. Most printers recommend 300 dpi for the resolution (the higher, the better). Make photos at studios, because it’s easy to regulate the lightning there.

It might be a good idea to hire a professional photographer, so you will be sure about the images’ quality. Although it might be a little expensive, you will have material not only for the catalog but for future marketing campaigns.

The perfect photography is where the person is interacting with your product!

Don’t put too many products in one photo. It looks unclear to the viewer. The best option is to group images of separate products by category.

Focus on top sellers and position them with products that compliment them rather than items that could replace them.

5. Increase Chances of Sale



Clear Ordering System


It should be obvious at first glance how to order the product. Since it’s the main purpose you’ve created a catalog. It should be a bright visual sign or a clear statement that’s easy to find what customers should do to order the desired product.

Good for you, if you are using the Catalog Machine all you should do is to enable your customers to order right from the catalog.

Highlight promotions and sales. It’s always nice to hear about free shipping or a discount.


 Insert Contact Info


Insert your company’s contact info on every single page. Include both phone numbers and email to connect the customer with your salesperson. It’s always a good idea to post your website url.

Summing up

Follow these 5 simple steps to provide your customers with a memorable experience and boost your sales. Your catalog is similar to the logo or a business card, as all of them are creating a business identity, which makes you unique.

Next time before publishing your catalog, make sure it is both functional (easy to read and intuitively designed) and appealing (looks clean and professional).

The Catalog Machine team is happy to offer you a new service. From now you can order your catalog from us, so all you will need to do is to provide us your product information.

Sign up at https://www.catalogmachine.com and message us about your catalog preferences.