A jewelry line sheet is a great way to present your products to potential buyers. As with any other marketing material, a good line sheet must be visually appealing, persuasive, and easy to navigate. In this article, you will find all the information you need to know to present your accessories in the best way.
How to make a jewelry line sheet esthetically pleasing?
For the fashion industry, it is essential to make your marketing materials beautiful. First of all, buyers are visual people. Every time they look at your product, they imagine how it will look on them. In addition, the trick is not only to persuade them your accessory is gorgeous but that it will make them look better. Secondly, creating a beautiful line sheet is one way to prove your good taste and create a unique style.
Use these three rules to make sure that your jewelry line sheet looks good and professional. And the Catalog Machine app will help you to make your ideas real.
Keep it clean
Your line sheet is not the place for fancy, unnecessary graphics, difficult-to-read text, or odd colors. Keep the pink floral flourishes out. Instead, keep the design clean and simple. Buyers are looking for information, no-frills.
To make sure that your catalog looks professional, stick with two primaries and three supportive colors as a max. The best choice here is to use your brand colors. It will help you sell with your line sheet and build brand awareness among customers.
A good line sheet contains all the necessary information about several products on one page. Not to make a sheet overloaded with the knowledge, keep the number of products within 4-8 products per page range. It might be a good idea to
All the information should be presented in a user-friendly way. So, think beforehand, what details can influence the purchase decision—for example, karats of gold or stone quality. If you have the same earring in silver and gold, use variants to present all the available options. One more rule to keep in mind to make it easy for the client – use short sentences. Reread it several times and cut off all unnecessary info. If the sentence is still above 15 words, divide it into two separate parts. A good line sheet is more about practicality.
Ensure that all the necessary information is included
Here is the list of the essential parts that should be included in the jewelry line sheet.
- Cover and business name, logo
- Product images, names, and descriptions
- Sizes, colors, or other variations
- Wholesale prices/suggested retail prices
- Minimum order quantity information
- General ordering information, sales terms
- Contact information (email and/or phone number)
- Shipping details, including costs
- Refund, return, or cancellation policy
This list applies to most of the businesses in the jewelry industry. However, it is not limited by these points. Some of the brands would like to add an About page that includes information about their story and values.
Usually, a line sheet is used to present items to the bigger retailers. Some of them may have individual requirements regarding the line sheets that they would like to receive. If this is your case, go to their website and search for the conditions. If you can’t find any, you can always give them a call to be sure. It is always good to double-check before the creation. Otherwise, you are risking spending hours on nothing.
Avoid common mistakes
Most of the mistakes that people are making creating a line sheet is tightly connected with the rush. It is a mistake to think that you will create a line sheet in 5 minutes. No matter how great the tool you are using to create a line sheet, you will need to double- and triple-check typos and decide on a design. Usually, it changes several times within the creation process and makes sure that the document looks consistent. Once you finish your jewelry line sheet, the general recommendation is to give yourself a 2-3 hours break. Then turn back and have a look with a fresh eye. In addition, you can ask your family members and friends to look at your work.
One line sheet is not enough. As we have already mentioned, different retailers might have additional requirements regarding the line sheets. In addition, you may use them within other marketing channels – emails, trade shows, etc. Consider what job your line sheet must accomplish. Does it need convincing? Provide details? Sell? Remind? Whatever the task, tailor your basic line sheet for each specific opportunity.
Poor photographs can negatively impact sales. You don’t necessarily need to hire a professional photographer (though it can’t hurt), but they need to make sure the pictures do justice to the product. Sometimes this includes putting a product in a sample set – a home environment, an office setting, or whatever is pertinent.
If you are not sure that you have all the necessary skills to create a beautiful jewelry line sheet, you can always take one of the Catalog Machine free templates and customize it to your business needs. In addition, Catalog Machine will give you a chance to create a line sheet for thousands of products faster than any other platform. Start your journey towards a professional jewelry line sheet today https://www.catalogmachine.com/line-sheet-template!