What Is A Price List In Business?

A price list is a list of prices for the products, services, stocks, or any other items that a business could offer to a potential customer or partner. In addition, any industry or business type can benefit from using a price list. 

For example, if you are offering services in different packages and the list of offers included can be presented as a price list. If you are in the B2B industry, you will probably present your products to a larger retailer. This truly never-ending list shows us the importance of price lists in everyday business operations. 

Price List Structure 

The most basic and simple format of a price list includes products and a price. You can think of a menu in a restaurant that is the brightest example of a classical price list. However, it is not restricted by that. 

On the one hand, including more descriptive information could benefit and positively impact customers’ decisions. For instance, product dimensions, material, or weight could impact the selling price. So showcasing different options can easily broaden up the goods specter. Besides, a product image or available colors might have nothing to do with the selling price but are important in buying decisions. 

On the other hand, the price list should be easy to look through to find a needed product. So, including all the available product information is not the best way to create one. To find a balance, businesses are including only product details that might be highly relevant for the buyer and so are impacting a purchase decision. 

  • Contact information: phone numbers, email, and business address.
  • Clear information on how to order from your – call to action.
  • Date when this pricing will expire.
  • Indicate if there are any discounts.
  • Delivery information
  • If appropriate, indicate discounts for bulk purchases to attract more business.

Purpose Of A Price List

Due to its flexibility and easy design, price lists are used for different purposes. Firstly, in situations where you need to offer relatively lower prices for a loyal customer. Secondly, the larger business usually has several customer groups, in this case where separate pricing could be used for different categories of customers. 

In addition, if a business sells a fixed range of products or provides standard services, this may be the only form of pricing it uses (e.g., manufacturers). A standard price list can also be used as the basis for pricing any non-standard orders but tailored and tweaked to meet your customer’s specific requirements. 

The main idea is to showcase only relevant and up-to-date product information. Implementing this rule into practice might be a time-consuming process since a designer will need to manually update pricing in front of each product. To save you time, Catalog Machine has an option to upload a CSV file with updated product data on the platform. Once it’s done the information in the document will be automatically updated as well. 

Price List Examples 

A list could be created from scratch or with the help of temples. Catalog Machine has a variety of price list options divided by industry, so it’s easier to find a temple close to your business needs. However, don’t get upset if you can’t find your industry on the list. As all of the temples are fully customizable, you just need to find the one with the closest structure to what you want to see as the end result and modify it from there. Here you can see some examples of the price lists to get inspired.

Beauty Industry Price List

Beauty Price List

Food  Industry Price List

Food Price List

Construction Industry Price List

Construction Price List

Home  Industry Price List

Home Price List

A more detailed list of industries and available template options can be reviewed on the Catalog Machine Price List Temples page. 

Wholesale & Retail Price Lists 

As we have already mentioned, the price lists are not limited by the industry they are used in. In addition, there are two different types of price lists that are used based on the target market – wholesale and retail price lists. A wholesale price list overrides the pricing in the retail one. And so should be kept separately and used only for the wholesale buyers. The main difference in the list structure is the included minimum order amount and possible discount options. 

Both retail and wholesale price lists could include several product variants that might differ in terms of size, color, etc. Some of the product characteristics impact the end pricing. For example, the larger product has a higher transportation cost, so the end price increases. In this case, the price list should include all the variants that have the described impact with the corresponding pricing option. With Catalog Machine, you can add a price for each product variant, automatically populated in the catalog. 

In addition, if a business has several custom groups, there can be pricing tailored to a specific group. With Catalog Machine, you can have the same product list with different prices and designs or any other product information. That will allow you to easily target different audiences in the most efficient way. The platform has limitations on the number of product variants or fields. 

How To Create

The primitive versions of price lists can be created with Excel or even Word. However, nowadays, businesses prefer to use accessible design software that make list creation easy and the end product looks professional. For example, Catalog Machine has predesigned templates that are fully customizable and can be quickly updated for specific business purposes. Check the Catalog Machine price list creation tool yourself. 


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