Why is a digital catalog one of the best marketing ideas for small businesses?
Competition is immense for small and online businesses. Every entrepreneur and owner spends their days looking for the advantage, the best tool, the unique selling point, the way to reach and convert their customers better and quicker than their competition.
Well we think we’ve found it and if you read on you’ll realize why digital catalogs are one of the best product marketing and sales tools for business and eCommerce.
It’s a magic bullet – you reach millions of people instantly, create an amazing reader experience for your product or service and can quickly update, customize, and tune on the fly to sell more and more to different groups on different channels.
There are endless benefits to employing a digital catalog as a superior product marketing tool that doesn’t require a large outlay or specialist design skills. Just keep on reading…
Only a short few decades ago, home shopping was through printed brochures and mail order catalogs. Online shopping changed retail almost unrecognizably. The high streets changed, the top brands adapted or vanished and many small e-commerce businesses were born, some of them now as large as their historical competitors. Online shops have become a cheap, flexible way for a small business to sell product or services.
However the product catalog hasn’t vanished. Indeed it’s experiencing a revival.
Print catalogs were a dominant marketing tool only a few years ago, the benefit of the product catalog is undeniable.
The use of product catalogs is growing NOW
Digital catalogs are the modern alternative, offering distinct benefits when compared to, and used alongside websites and social media networks.
They are today’s must have marketing tool.
In print the number of catalogs mailed in the US actually increased in 2013 to 11.9 billion and major retailer J C Penney, who withdrew their mail order home goods catalog three years ago, has decided to relaunch this avenue of marketing. Their chosen focus, interestingly is to gain orders from existing customers rather than new; ease of conversion perhaps or seeking larger repeat orders as trust is gained.