Wholesale Catalog: All You Need To Know

A wholesale catalog is a marketing material that is used to present the list of the products to a retailer. Primarily used in the B2B. There is no limitation on which industries the wholesale catalog can be used, but fashion, jewelry, manufacturing, food and beverages, home improvement, and auto industries are the most popular ones. 

Wholesale catalog

Structure 

The wholesale catalog presents all or most of the manufacturer’s products, so the retailer can select which one they will present in their shops. The big retailers usually have a list of the requirements for their suppliers. Which includes the list of the product fields that need to be included in the catalog. Here is the list of fields that should be presented in each wholesale catalog: 

  • Product Name 
  • Description 
  • Product Code
  • Image (one or multiple)
  • Wholesale Price 

wholesal

However, it should not be limited by them. Additional fields that might be necessary to include. 

  • Product Parameters: colors, sizes, dimensions
  • Minimum Order Amount 
  • Contact Information: email, phone number, address
  • Shipping and Delivery details

The list varies by industry specification and should include all the relevant information for the wholesaler.

Style

Although the wholesale catalog is considered to be marketing material, the information in it is usually presented in a less “salesy” way. In practice, it means using less descriptive adjectives and text minimization.

The main reason for that is that the buying decision of the wholesaler. They will be mostly grounded on the product qualities and characteristics and is a way less spontaneous decision than in the B2C market. 

In addition, due to the bigger number of products that are presented in the catalog, the recommended page layout contains 4 to 10 products/page. The allocated space per product is limited. So efficiency is required to fit all the details that may potentially positively influence buyers` decisions. 

How wholesale catalogs are created

Depending on the size of the allocated budget, the business can decide to hire a professional to set up a catalog for them or use one of the presented online templates and customize it for specific business needs. 

Catalog Machine is online software that can be used for wholesale catalog creation, which combines both of the presented options. The platform has specialized designers that can create a catalog based on the business’s specifications. Or it can be used by the business owners, marketing, sales specialists to generate the material by themselves. 

Compared to other platforms presented in the industry, Catalog Machine gives clients’ the list of the wholesale catalog templates divided by industry, which all are fully customizable and can be presented in online and PDF options simultaneously. In addition, Catalog Machine host the clients’ catalogs on their own domain, so the catalog can be easily shared with potential clients as a link. No additional hosting fee is required. 

Summary 

  • A wholesale catalog is a marketing material that is used to present the list of the products to a retailer, primarily used in B2B.
  • The wholesale catalog presents all or most of the manufacturer’s products. So the retailer can select which one they will present in their shops. 
  • The wholesale catalog has a clear structure and uses industry-specific language.
  • Catalog Machine is the online software that enables a business to create wholesale catalogs easily or order them from a designer. 

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