A good price list will benefit your business in the following ways:
- Standardized prices enhance your trustworthiness as a brand and help avoid miscommunication with clients and retailers.
- A defined price list makes discounts seem more significant.
- It simplifies price management for business owners.
However, you can only achieve all this by creating a professionally structured price list. Here, we offer you some design and structure tips to craft a price list, accompanied by step-by-step instructions.
What makes a good Price List?
Most price lists have a tabular format. Clients are already used to it, so they know where to find the requisite information. For example, a common listing practice puts the product name and code on the extreme left with the prices on the extreme right. Implementing a table structure allows you to arrange numerous products simultaneously, which helps keep the document short. This brings us to the next point.
Keep it short and clear
A professional price list is merely a few pages in length; there is no need to include all the product information in it. Usually, the list contains everything a client needs to pick a product and confirm an order. We recommend you include the following items:
- Product name
- Short description
- Price (Retail and wholesale, if necessary)
Some industries may also require a product code (e.g. supply industry) or a small image (e.g. fashion industry).
Include contact information
Make sure the client can find contact information at first glance. For instance, if you have a multiple-page price list, put the information at the top-right corner of every page. Apart from this, also include it on the front page and the bottom of the cover page, if you have one. Remember, a purchase decision is usually a matter of seconds. So, a person who can’t reach out to you quickly is a lost client. Let us also clarify that we are not including houses, cars, etc. in this point.
Use a simple design
Use two or three brand colors that look good together. If you are still not sure, you can find some eye-catching color combinations here. With the font, the safest option is to go with one type. You can play around with thickness or size to attract attention to specific points. Having a background full of colors can be irritating and distract from the primary purpose, so keep it simple.
Now you know the basic design rules to build a professional-looking price list. Let’s see how you can implement them in practice.
How to build a Price List?
Catalog Machine is an online platform that you can use to create a gorgeous price list. I will use it to illustrate the above theory in practice.
Once you log in and upload your product database, go to Catalogs and click on Create New Catalog. From the presented options, select Price List.
Now, add products from the database to the price list and click on Set Up a Price List in the top right corner.
Now it’s time to select a structure for your price list. All the templates have a table layout that agrees with the first point made above, so, you can choose any of them and be sure of the result. Here, I select the first one as it has a predefined place for contact information.
I have already received a unified table, as you can see from the picture below. However, I am not satisfied with the design and still need to insert information such as company name, contact information, and logo in the predefined fields. For the company name and phone/address, you can directly type it in. To add a Logo, click on the sign. On the right-hand side of the screen, select Change Image, and upload an image from your computer.
To fix the table design, click on the Edit Product List button.
Let’s start with the information that I want to include. To keep it clear and simple, I will remove the filled-in product description and add the image file to make my price list more appealing.
I then click on the Field button on top of the screen and use the Remove and Add options to manipulate the fields.
Now it’s time to change colors and fonts. I like the combination of Light Blue (#89ABE3FF) and White (#FCF6F5FF) with Josefin Sans font. With this choice, I achieve a light and stunning design.
To do this, I click on Design and Structure and select the needed font from the list. I then type in the color HEX number in the header. The header and borders should have matching colors. So, the table seems consistent and does not distract a reader from the text. Since I am going with white and blue, I will make the borders blue as well.
We have covered almost everything, except for a few details. Ensure that the font inside the table and the font you use for the other fields match. I will use a Josefin Sans for all the text in my price list. You can also center text inside the table.
To see the result of your work, click on Preview and select a format. The beauty here is that you can get your price list in both digital and PDF formats simultaneously. Here is the result of our work.
Click on https://www.catalogmachine.com/templates/price-list to create your professional price list!