Optimizing your E-commerce Ad Channel practices, and your customer’s checkout experience.

Which social media platform is best for your brand and how do you reach the maximum amount of people with it? What are the reasons for your customers abandoning their shopping carts?

The Ad Channel for your brand

There are so many options for where you can advertise your business. Facebook, Amazon, Google and many others are available, and may be hard for the average person to figure out in terms of optimization.

Both Facebook and Google can be very competitive for getting what you want out of the advertising done, as grabbing your audience’s attention may be challenging at times due to competition. There is a difference though, as your brand can be discovered randomly on Facebook while it’s more likely to be researched on Google. Both tend to be expensive options for raising brand awareness.

Amazon on the other hand has a better ratio in terms of spending on advertising versus the return mostly. They are a newer player of course when it comes to advertising on their site, which may lead to some negative aspects like limited ad space. But one can see why it would be lucrative to actually advertise where people come to MAKE their purchases.

Source: 

Facebook, Google, Amazon: Which Ad Channel Is Right for Your Brand?

The right time to post your content

So you have great content to post on your page! That’s good, but sometimes that may not be enough. For instance, at what times are you posting this content? Depending on the platform, people utilize them differently based on a variety of factors, so there isn’t that one ideal time-frame. According to research though, here are optimal posting times broken down based on the various platforms:

  • Facebook: Thursday, Friday, Saturday, Sunday
    9 AM, 1 PM, 3 PM
  • Twitter: Wednesday
    12 PM, 3 PM, 5-6 PM
  • LinkedIn: Tuesday, Wednesday, Thursday
    7-8 AM, 12 PM, 5-6 PM
  • Pinterest: Saturday, Sunday
    2 PM, 9 PM
  • Instagram: Monday, Thursday
    8-9 AM, 5 PM
  • Google+: Wednesday
    9 AM-1 PM

Source: 

The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+

Creating a better online checkout experience

When shopping online, people tend to change their minds much easier than if they filled up an actual shopping cart with items and were near the checkout line at the local grocery store. There’s less commitment needed when shopping online and the consumer feels this. Here are the top reasons for why customers abandon their shopping carts. After looking through this, make sure to streamline!

· Extra costs
· Account creation
· Too complicated
· Didn’t know total cost until the shopping cart
· Website errors

Optimizing the user checkout can be simply or may require you to change your entire layout. Here are some basic ideas for changing the way your customer sees their final steps of shopping at your online store:

· Show the multi stage shopping process to the shopper so they know what they’re doing and what’s coming.
· Don’t force them to register.
· Make order modification and back buttons available.

Source: 

How to Build an Effective e-Commerce Shopping Cart

 

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