Optimizing your E-commerce Ad Channel practices, and your customer’s checkout experience.

Which social media platform is best for your brand and how do you reach the maximum amount of people with it? What are the reasons for your customers abandoning their shopping carts?

The Ad Channel for your brand

There are so many options for where you can advertise your business. Facebook, Amazon, Google and many others are available, and may be hard for the average person to figure out in terms of optimization.

Both Facebook and Google can be very competitive for getting what you want out of the advertising done, as grabbing your audience’s attention may be challenging at times due to competition. There is a difference though, as your brand can be discovered randomly on Facebook while it’s more likely to be researched on Google. Both tend to be expensive options for raising brand awareness.

Amazon on the other hand has a better ratio in terms of spending on advertising versus the return mostly. They are a newer player of course when it comes to advertising on their site, which may lead to some negative aspects like limited ad space. But one can see why it would be lucrative to actually advertise where people come to MAKE their purchases.

Source: 

Facebook, Google, Amazon: Which Ad Channel Is Right for Your Brand?

The right time to post your content

So you have great content to post on your page! That’s good, but sometimes that may not be enough. For instance, at what times are you posting this content? Depending on the platform, people utilize them differently based on a variety of factors, so there isn’t that one ideal time-frame. According to research though, here are optimal posting times broken down based on the various platforms:

  • Facebook: Thursday, Friday, Saturday, Sunday
    9 AM, 1 PM, 3 PM
  • Twitter: Wednesday
    12 PM, 3 PM, 5-6 PM
  • LinkedIn: Tuesday, Wednesday, Thursday
    7-8 AM, 12 PM, 5-6 PM
  • Pinterest: Saturday, Sunday
    2 PM, 9 PM
  • Instagram: Monday, Thursday
    8-9 AM, 5 PM
  • Google+: Wednesday
    9 AM-1 PM

Source: 

The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+

Creating a better online checkout experience

When shopping online, people tend to change their minds much easier than if they filled up an actual shopping cart with items and were near the checkout line at the local grocery store. There’s less commitment needed when shopping online and the consumer feels this. Here are the top reasons for why customers abandon their shopping carts. After looking through this, make sure to streamline!

· Extra costs
· Account creation
· Too complicated
· Didn’t know total cost until the shopping cart
· Website errors

Optimizing the user checkout can be simply or may require you to change your entire layout. Here are some basic ideas for changing the way your customer sees their final steps of shopping at your online store:

· Show the multi stage shopping process to the shopper so they know what they’re doing and what’s coming.
· Don’t force them to register.
· Make order modification and back buttons available.

Source: 

How to Build an Effective e-Commerce Shopping Cart

 

Digital Catalogs – The best product marketing and sales tool for small businesses and online stores.

Why is a digital catalog one of the best marketing ideas for small businesses?

Competition is immense for small and online businesses. Every entrepreneur and owner spends their days looking for the advantage, the best tool, the unique selling point, the way to reach and convert their customers better and quicker than their competition.

Well we think we’ve found it and if you read on you’ll realize why digital catalogs are one of the best product marketing and sales tools for business and eCommerce.

It’s a magic bullet – you reach millions of people instantly, create an amazing reader experience for your product or service and can quickly update, customize, and tune on the fly to sell more and more to different groups on different channels.

There are endless benefits to employing a digital catalog as a superior product marketing tool that doesn’t require a large outlay or specialist design skills. Just keep on reading…

Only a short few decades ago, home shopping was through printed brochures and mail order catalogs. Online shopping changed retail almost unrecognizably. The high streets changed, the top brands adapted or vanished and many small e-commerce businesses were born, some of them now as large as their historical competitors.  Online shops have become a cheap, flexible way for a small business to sell product or services.

However the product catalog hasn’t vanished. Indeed it’s experiencing a revival.

Print catalogs were a dominant marketing tool only a few years ago, the benefit of the product catalog is undeniable.

The use of product catalogs is growing NOW

Digital catalogs are the modern alternative, offering distinct benefits when compared to, and used alongside websites and social media networks.

They are today’s must have marketing tool.

Digital-Catalog-Marketing-Sales-Tool

 

In print the number of catalogs mailed in the US actually increased in 2013 to 11.9 billion and major retailer J C Penney, who withdrew their mail order home goods catalog three years ago, has decided to relaunch this avenue of marketing. Their chosen focus, interestingly is to gain orders from existing customers rather than new; ease of conversion perhaps or seeking larger repeat orders as trust is gained.

Continue reading “Digital Catalogs – The best product marketing and sales tool for small businesses and online stores.”